Ejemplo de ensayo argumentativo en inglés sobre la publicidad
Here is an example of a short argumentative essay on advertising.
Every year billions of dollars are spent on advertising. Companies realize that advertising is an important key to selling a product because they can inform the consumer about the company’s product and, ultimately, persuade the consumer to purchase it. A vast array of products gets advertised every day, but many commonly recognized ads involve beverages. Many multinational soda companies such as The Coca-Cola Company and PepsiCo advertise their products by showing them in a way that appeals to consumer wants and needs. By using television and print advertisements that appeal to the consumer’s need for attention, desire for sex, and the need for affiliation, Oasis Soda Company will be able to reach a larger customer base.
The television advertisement could feature a beach scene where attractive women are drawn to a man holding a bottle of Oasis Soda. The ad begins on a hot summer day with a man dressed in swim trunks lying out on the beach on a towel alone. The man looks like someone who does not frequently go to the beach; his body is thin with very fair skin. His gaze pans around the sandy beach, and he watches countless people relaxing on the sand, playing volleyball, and swimming in the water. The man’s attention focuses in on a group of attractive women and men lying on the sand, socializing. The women are beautiful, young, tan and are scantily clad in bright colorful bikinis. The man, still sitting on the beach alone, seems depressed. He desires the attention of the women and envies the men for attracting them. He closes his eyes, trying to forget about his own appearance, and falls asleep, aided by the lulling sound of the beating waves. This nap, however, is short-lived. An old man with a long gray beard carrying a loud beeping metal detector walks by searching for treasure. The old man throws down the metal detector claiming that it is useless and runs off. The man notices the metal detector beeping loudly on a spot in the sand next to him. He digs to the bottom of the hole where he finds a mini cooler. He brings up the ice-cold cooler and opens it up to find shiny blue cans of Oasis Soda. The man opens a can and takes a sip of the refreshing elixir. As he puts the can down, all the beautiful women stop what they are doing and flock to him. The man sits their smiling as he is pampered by the bikini-clad women, each one holding a sparkling can of Oasis Soda. He looks directly into the camera and winks as the Oasis Soda logo appears over the ocean just as the sun sets. The attractive beach setting and beautiful women in this advertisement could help Oasis Soda persuade consumers to buy their product.
By using beautiful women being attracted to a man drinking Oasis Soda, the television advertisement appeals to the viewer’s need for attention and their desire for sex. The most obvious appeal in this advertisement would be the desire for sex. The attractive women with their great bodies and small bikinis are what men will remember the most about the advertisement. Most people who see this ad will understand that buying and drinking Oasis Soda will not cause gorgeous women to have sex with them. However, the brain of a viewer, especially a male viewer, will probably register Oasis Soda with pretty girls after watching this ad. So the next time the viewer is at the grocery store purchasing soda, he or she buys Oasis Soda because they associate it with sex. The consumer may not actively think about Oasis Soda and sex together, but as long as Oasis Soda is associated with sex subconsciously, the ad will have done its’ job. The other appeal in this advertisement is the appeal for attention. In the beginning of the ad the man was all alone; no women surrounded him or talked to him. After he took a sip of Oasis Soda all the women flocked to him, focusing all their attention towards him. People like to be noticed, and Oasis Soda implies that by drinking their beverage people will attract attention.
The Oasis Soda print advertisement should use a lively backyard barbeque scene with attractive people having a good time in order to grab the reader’s attention. The print ad shows a large backyard, with green grass and a white picket fence, full of many people having fun and drinking Oasis Soda on a beautiful sunny day. There is a table in the center of the picture with many colorful dishes of food. Attractive women and men sit around the table. Each person has a can of Oasis Soda in his or her hand. In the background, two guys are seen throwing a two-liter bottle of Oasis Soda to each other as if it were a football. Several men and women are also gathered around a small red barbeque laughing and smiling. All the people in the picture are wearing stylish clothing colored orange, white, and blue, which are the Oasis Soda logo colors. On the bottom of the page in bold letters it says, “It’s the Most Refreshing Drink.” This advertisement, with its friendly backyard scene and attractive people can be a useful ad for Oasis Soda.
This Oasis Soda print advertisement appeals to the reader’s need for affiliation, need for attention, desire for sex, and need to achieve. The need for affiliation is present because of the party atmosphere the backyard has. There are many people, both men and women gathered around each other, and they seem to be enjoying themselves because of Oasis Soda. The crowd in the backyard portrays friendship. When someone thinks of Oasis Soda they will associate it with friendship and being in good company, giving the consumer a sense of affiliation. The advertisement is also implying that if one drinks Oasis Soda, he or she will fit in. The second appeal in the print ad is the need to achieve. Although it is subtle, the phrase “It’s the Most Refreshing Drink,” sends an importante message. It says Oasis Soda is the best drink if you want to be refreshed; this gives the reader the assumption that Oasis Soda is the best choice for soda. The third appeal is the desire for sex, and although not as blatant as in the television ad, it is still present. By casting attractive people as the partygoers, who are attending the backyard barbeque, the advertisement causes readers to associate Oasis Soda with good looking people.
Oasis Soda can reach a larger consumer base by implementing these television and print advertisements because they appeal to many common human needs and desires. Advertising can be the key to a product’s success. However, the advertisements must be careful in their approach. The television ad with the beautiful women clearly focused on the desire for sex to promote Oasis Soda. However, using sex is risky because in this case it was aimed at mainly the male population. The print advertisement, however, might go smoother because it is subtle and simple. For a rapidly growing company like Oasis Soda that has such a wide consumer demographic, the production of quality advertisements must be a well-thought-out process where all portions of the consumer base must be taken into consideration.